Disaster averted. But not really, nothing had changed in the overall scheme of things, maybe just a few thousand potential tickets sales lost for Seaworld and other marine parks but dolphins were and are still being captured or slaughtered in several parts of the world, Taiji being the most catastrophic, even to the point of local extinction for some cetaceans. Simon Cowell hadn’t actually mentioned Japan or the connection between the two and we desperately needed that.
In the months that followed we stayed in touch with SYCO. They got used to me bothering them and actually started to communicate with me which has proved invaluable.
We furnished Simon Cowell’s team with as many facts and figures as we could about Taiji, and other organisations around the world relating to the lucrative captive selection process. They asked for figures once more at the start of this Taiji hunting season too so they are still very much interested in what’s happening.
And because of Simon Cowell’s promising tweet we were inundated with emails and messages from around the world asking what our next move was.
After four months of waiting for Simon Cowell to reveal his hand, frustratingly nothing happened. So Jo and I, not ones to rest on our laurels, launched phase two and officially named our ongoing campaign #Cowell4Dolphins … Nice and simple, just like us. We offered our previous supporters a chance to join ranks with us once more and as a group we set to work on a campaign with a difference. Not your average tweetstorm, but a powerful Cetacean Cyclone.
14th February is Valentine’s Day here in the UK, a day of love and appreciation, a chance to demonstrate to those close to us just how much we care. Lovers exchange gifts, children and parents share cards, friends get together … So this year we showered Simon Cowell with love, comedy and compliments in the hope that he’d reciprocate. We like to believe that peace begets peace and positivity begets positivity so that’s how we rolled. And after 52,000 tweets in under twenty four hours we got a statement from SYCO …
A brilliant result for yet another huge collective effort but that carrot still dangled. He still hadn’t mentioned Japan or the slaughters, just the promise once more of highlighting the captive industry. We weren’t giving up, we could wait forever for his tweets to come to fruition and that might never even happen. We really needed a tweet about Japan because with 12.4 million followers, a lot of them young fans in Asia and America, a word from him about the slaughters in Taiji might be a game changer. So we pressed ahead emailing him and his right hand man regularly for the months that followed leading right up to last Tuesday when we got a phone call from SYCO. Cowell was going to tweet for us! It was a big risk for him on several levels seeing as Japan accounts for a huge percentage of his music sales, but we were told that he would tweet, so we kept the faith.