On Saturday 16th of January hundreds of animal rights activists paid tribute to the late David Bowie by singing his iconic track ‘Heroes’ .
Bowie, gave his permission for it to be used in the Oscar-winning documentary, The Cove. It has become a rallying cry for people around the world working to end the killing and capture of whales and dolphins.
The song, which includes the lyrics “I, I wish you could swim/Like the dolphins, like dolphins can swim,” accompanies the closing credits of the 2009 documentary, which brought global attention to the annual slaughter in Taiji.
Ric O’Barry, star of The Cove and founder of Ric O’Barry’s Dolphin Project, said that during the film’s closing credits, “people jump out of their seats and want to do something. That song reenergizes people and helps keep the issue alive. Sometimes I meet people and when they recognize me, they start singing ‘Heroes.’”
“There is nothing to galvanize a community around a movement like a movie and with every social movement, you always needed songs,” Psihoyos said. “This was a song for that moment.”
Ric O’Barry said. “‘Heroes’ is our theme song and they’re going to play it loud,” he added. “The Japanese government will have a very difficult time dealing with that PR nightmare. Thank you, David Bowie.”